According to the Orange County Register, the UFC 103 under card will air live commercial free on Spike TV before the PPV on September 19th."The UFC 103: Franklin vs. Belfort pay-per-view card is going toe-to-toe with (boxing's) Floyd Mayweather Jr. vs. Juan Manuel Marquez HBO pay-per-view event on Sept. 19.UFC 103 main card on PPV:
The UFC is known for its creative marketing and counter-programming tactics and it looks like the MMA giant has come up with a good plan to beef up awareness for UFC 103.
The UFC will air a two-hour telecast of the UFC 103 undercard commercial free on Spike TV as a lead in for the UFC 103 main card on pay-per-view, according to a source at the UFC.
It remains to be seen how well either event will do with two major PPV events on the same night.
Will the UFC, which has been flourishing on PPV in these tough economic times, take a hit going head-to-head with a major boxing card?
Is Mayweather a legit pay-per-view draw? He had Oscar De La Hoya and Ricky Hatton to help pump up sales in his two biggest PPV fights.
Will boxing fans, who also follow MMA, bail on the UFC to see Mayweather back in action or will they be lured into watching Rich Franklin take on Vitor Belfort at UFC 103?
One thing is for sure, it’s going to be an interesting night of fights."
-Vitor Belfort vs. Rich Franklin
-Junior Dos Santos vs. Mirko "Cro Cop" Filipovic
-Martin Kampmann vs. Mike Swick
-Josh Koscheck vs. Frank Trigg
-Hermes Franca vs. Tyson Griffin
UFC 103 under card on Spike TV:
-Efrain Escudero vs. Cole Miller
-Jim Miller vs. TBA
-Dan Lauzon vs. Rafaello Oliveira
-Paul Daley vs. Brian Foster
-Tomasz Drwal vs. Drew McFedries
-Jason Brilz vs. Eliot Marshall
-Vladimir Matyushenko vs. Igor Pokrajac
-Rafael dos Anjos vs. Rob Emerson
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